Dusted’s own Otis Hart wrote up an interesting piece for the Associated Press recently about the stories of indie rockers turning down the chance to sell out.� Choice cut:

Lyle Hysen runs Bank Robber Music, a licensing group that pitches songs to film, television and advertisement companies. He’s gotten his clients featured in shows like “Six Feet Under” and “The L Word” and in car ads by Volkswagen and Jaguar.

Hummer, however, has been a nonstarter.

“My standard line is you guys will play a hundred million gigs before you see this amount of money,” Hysen said. “Usually they come back with, ‘We’ll do anything BUT Hummer.’”