“French Way” by Crown Heights Affair is ridiculous and great and I urge you to drop the baby in your arms to go listen to it.

A synopsis: single funk groove, vamped for four minutes and 13 seconds. A chorus of “Do it, do it the French way” alternating with wordless vocal coos, interrupted periodically for the group to take turns reciting commercial tag lines. All reasonably bonkers until the last: “Mary’s BEEEEEEEEEP, and we helped.” Mindfuck challenge of the day dares you to consider what verb both

A) Connotes helping

and

B) Ought to be censored