Disposable Pop: A History of the Flexi Disc

By: Ryan Foley

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Posted 06/18/2007 - 03:38:25 PM by cwperry:
 Fascinating article, well-researched. More of this kind of stuff, please! The article chose to focus on the pop/rock application of flexidiscs, but there is a whole world to be discussed in relation to promotional flexis of a different kind, like the one for Kenmore Sewing Machines pictured in the article--ones that came with products (including new cars) or ones that promoted presidential candidates/platforms (you have 2 of these pictured, as well). Flexis were alive into the mid-'90s, as during my tenure as a music director I received them as late as '93 or '94 from major labels--the last one I recall was from Columbia, advertising the band Mother May I ( shows its release date as 2/95, and if that's true then they sent me the flexi a full year earlier). I do recall a Sonic Youth flexi promoting Goo, as well. And I sure wish I could find that Lorne Green jingle for Chevrolet on flexidisc that my dad had tucked in his closet ages ago. I also found a Billy Graham sermon on flexi tucked inside an old carrying case I was given in the '80s. My point in listing all these is to show more of the breadth of the use of flexidiscs. Again, nice article--I really love these kinds of research-oriented pieces on music and its ephemera.
Posted 06/20/2007 - 01:55:23 PM by davidleeread:
 Guitar Player magazine had a great run of flexis in the '80s as well, usually with some hot guitarist (all styles too) on the A-Side and a 'product demonstration' on the B, such as the Aphex Aural Exciter or a new digital delay. The all time best Guitar Player flexi IMO is the Al Di Meola lesson. I've been gatherng flexis for a while, it's amazing then when I ask at record stores if they have any the answer is usually that they throw them out!! National Geographic had some great ones too, Man on The Moon; Sounds of the Humpback Whale; Guide to Bird Sounds; Space Sounds (packaged in an unreal box too). I just hope this article doesn't drive prices even higher now that the dirty little secret is out ;)
Posted 06/20/2007 - 02:59:57 PM by ps1000:
 Informative and well-written. I'll echo the request for more articles of this sort on Stylus, please! I much prefer the cultural/historical pieces to those dreadful top ten lists.